Dull investing is not a problem we suffer from

We understand firsthand how brutal and frustrating the company sale process can be for entrepreneurs. After months wasted negotiating with traditional buyers, deals often collapse - leaving you with nothing but legal bills and business uncertainty to show for it.

Why Sell To Us

Investing in ideas, empowering founders

We started Charles Alexander to offer founders and leadership teams a better way - one that secures your financial future without sacrificing your life's work along the way.

Our approach is simple. We offer honest, fair valuations upfront. We move fast, with our seasoned team assessing fit in days rather than months. Our creative deal structures help entrepreneurs achieve liquidity while keeping a stake in their company's next chapter.

And above all, we believe in acquiring great companies while letting them stay great companies, without dismantling the elements that make them special.

The difference between selling to us vs institutional investors

Venture Capitalist

  • ✓ Huge valuation
  • ✕ 6+ months process
  • ✕ Terms could make your equity worthless
  • ✕ Pressure to return 10x - 100x returns
  • ✕ Founder locked in 5+ years
  • ✕ No cash to founders, only cash to grow with unfavourable terms

Private Equity

  • ✓ Fair valuation
  • ✕ Terms that favour mostly them
  • ✕ 6+ months process
  • ✕ Typically flip your company in 3-5 years and always get paid first
  • ✕ Complete re-structure of your business, team, and culture
  • ✕ Could IPO and lock you in further
  • ✕ Founder locked in 3+ year

Charles Alexander

  • ✓ Full or partial cash out
  • ✓ Deal size ranging from £1m - £50m
  • ✓ 30-day process after due diligence
  • ✓ Founder can sell 100% or keep no more than 30%
  • ✓ No culture change
  • ✓ Hold companies for the long term
Businesses we buy have
Businesses we buy have
  • High margins - healthy and sustainable
  • A unique advantage - like a brand or niche
  • Simple business model - you can explain to your parents
  • Healthy profit - £500k - £5m
  • Successful track record - 4+ years
  • Robust management team - embracing great culture and ambition
  • No hidden skeletons - we like transparent and honest businesses
Investing in the Future
Here are some examples of recent acquisitions we have made
  • SW Car Supermarket
    Used car supermarket based in Peterbrough
    SW Car Supermarket, a highly successful brand, experienced rapid growth during the last four years of its strategic development before being acquired and incorporated into a larger global transaction with a private equity firm.
  • West Motors
    Your premium used car dealer in Uxbridge, West London
    West Motors began its journey in April 2013, operating from Upper Richmond Road with just two cars in a garage. Fast forward to February 2020, and our West Motors story has brought us to our current location on Packet Boat Lane in Uxbridge, Greater London. Today, we proudly stock over 200 high-quality used cars from up to 30 renowned manufacturers.
  • Warranty First
    A warranty provider for the used car industry in the UK
    Warranty First, a prominent player in the UK automotive warranty industry, proudly partners with multiple B2B organisations across the nation while maintaining a robust consumer market presence. The company's impressive growth, characterised by substantial year-over-year increases, was honoured at the prestigious 2023 automotive industry awards. As Warranty First sets its sights on continued expansion throughout the UK, it is well-positioned to establish itself as the industry's premier warranty provider.
We believe in helping founders, not just building fortunes